This statistic highlights the share of US consumers' online and in-store grocery expenditure in 2012, by generation. In that year, Baby Boomers in the United States spent 97 percent of their total grocery expenditure in-store.
Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation
Characteristic
In-store
Online
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The original question ran as follows: 'How much money do you spend on groceries in a typical month for your household?' * Baby Boomers (aged 48 to 66): n = 203; Generation X (aged 34 to 47): n = 200; Generation Y (aged 21 to 33): n = 200.
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Integrated Marketing Services. (June 1, 2012). Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/
Integrated Marketing Services. "Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation." Chart. June 1, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/
Integrated Marketing Services. (2012). Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/
Integrated Marketing Services. "Share of Consumers' Online and In-store Grocery Expenditure in The United States in 2012, by Generation." Statista, Statista Inc., 1 Jun 2012, https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/
Integrated Marketing Services, Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation Statista, https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/ (last visited July 22, 2024)
Share of consumers' online and in-store grocery expenditure in the United States in 2012, by generation [Graph], Integrated Marketing Services, June 1, 2012. [Online]. Available: https://www.statista.com/statistics/281393/us-online-in-store-grocery-expenditure-share-by-generation/
