This statistic gives information on consumer motivations to share products on social networks as of July 2012. During the survey period, it was found that 30 percent of consumers did so in order to get rewards and discounts.
What motivates you to share products on social networks?
Characteristic
Share of respondents
I want to express my tastes and preferences with my friends
38%
I want to share a great product or experience with my friends
35%
I get discounts or rewards for sharing
30%
I don't share products on social networks
29%
It is required to enter a competition or sweepstakes
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8thBridge. (December 11, 2012). What motivates you to share products on social networks? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/
8thBridge. "What motivates you to share products on social networks?." Chart. December 11, 2012. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/
8thBridge. (2012). What motivates you to share products on social networks?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/
8thBridge. "What Motivates You to Share Products on Social Networks?." Statista, Statista Inc., 11 Dec 2012, https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/
8thBridge, What motivates you to share products on social networks? Statista, https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/ (last visited December 23, 2024)
What motivates you to share products on social networks? [Graph], 8thBridge, December 11, 2012. [Online]. Available: https://www.statista.com/statistics/281369/consumer-motivations-to-share-products-on-social-networks/
