This graph shows digital advertising spending in Italy from 2011 to 2017. In 2011, the spending amounted to approximately 1.44 billion US dollars. The figures for 2011 and 2012 are actuals, the figures for the period 2013 to 2017 are a forecast.
Digital advertising spending in Italy from 2011 to 2017
(in billion U.S. dollars)
* Forecast. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobile ad spending and lead generation within exisiting formats, mainly search and banners. Numbers may not add up to 100 percent due to rounding.
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eMarketer. (November 8, 2013). Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/281259/italy-digital-advertising-spending/
eMarketer. "Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars)." Chart. November 8, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/281259/italy-digital-advertising-spending/
eMarketer. (2013). Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/281259/italy-digital-advertising-spending/
eMarketer. "Digital Advertising Spending in Italy from 2011 to 2017 (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Nov 2013, https://www.statista.com/statistics/281259/italy-digital-advertising-spending/
eMarketer, Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/281259/italy-digital-advertising-spending/ (last visited December 22, 2024)
Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars) [Graph], eMarketer, November 8, 2013. [Online]. Available: https://www.statista.com/statistics/281259/italy-digital-advertising-spending/
