Netherlands: B2C e-commerce sales forecast 2012-2017

According to calculations made in January 2014, e-commerce sales in the Netherlands were forecast to reach 12.85 billion U.S. dollars in 2017. Data from March 2019 suggests that this prediction has been superseded, as Dutch consumers spent 23.7 million euros (roughly 27 million U.S dollars) on online products and services in 2018.

Dutch consumers buy a lot online, but likely from a domestic store

The Netherlands is in the top five of countries in Europe when it comes to e-commerce purchases; 79 percent of consumers said they used online shopping. Unlike other European countries, however, the Dutch buy something from abroad less often. This has two reasons: first, the Netherlands has several large domestic online players, such as marketplace Bol.com and consumer electronics web store Coolblue. Second, Amazon is not as present in the Netherlands as it is in other countries in Europe (Amazon translated parts of its German website into Dutch).

Certain product categories are expected to grow even more

Fashion or sports goods are the most popular products bought online in the Netherlands. In 2018, Dutch consumers expected that they would spend more money online on other products, especially products related to telecom, household electronics and food or near-food.

B2C e-commerce sales in the Netherlands from 2012 to 2014 with a forecast from 2015 to 2017 (in billion U.S. dollars)

Characteristic	E-commerce sales in billion U.S. dollars
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Release date

March 2014

More information

Region

Netherlands

Survey time period

2014 to 2017

Supplementary notes

Includes products and services ordered and leisure and unmanaged business travel sales booked using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up to total due to rounding.

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