As revealed in a 2022 survey, more than one-third (34 percent) of U.S. consumers preferred immediate discounts in percentage terms as a promotional mechanism. Discounts in cash ranked second, followed by a free item for a given value.
Preferred promotional mechanisms by consumers in the United States in 2022
Characteristic
Share of respondents
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Simon-Kucher & Partners. (October 26, 2022). Preferred promotional mechanisms by consumers in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/
Simon-Kucher & Partners. "Preferred promotional mechanisms by consumers in the United States in 2022." Chart. October 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/
Simon-Kucher & Partners. (2022). Preferred promotional mechanisms by consumers in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/
Simon-Kucher & Partners. "Preferred Promotional Mechanisms by Consumers in The United States in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/
Simon-Kucher & Partners, Preferred promotional mechanisms by consumers in the United States in 2022 Statista, https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/ (last visited July 22, 2024)
Preferred promotional mechanisms by consumers in the United States in 2022 [Graph], Simon-Kucher & Partners, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/280721/leading-sources-us-consumers-promotions/
