Countries with the most YouTube users 2024

Published by Laura Ceci, Aug 26, 2024

As of July 2024, India was the country with the largest YouTube audience by far, with approximately 476 million users engaging with the popular social video platform. The United States followed, with around 238 million YouTube viewers. Brazil came in third, with 147 million users watching content on YouTube. The United Kingdom saw around 55.7 million internet users engaging with the platform in the examined period.

What country has the highest percentage of YouTube users?

In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services.

YouTube mobile markets

In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

Leading countries based on YouTube audience size as of July 2024 (in millions)

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Release date

July 2024

Region

Worldwide

Survey time period

July 2024

Special properties

based on addressable audience of any age

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