Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccuracy or bias of search engine results in the United Kingdom (UK) 2012-2023
In 2023, a majority of search engine users in the United Kingdom (UK), 65 percent, thought that some of the websites would be accurate and some won't be. From 2012 to 2023, the share of respondents who expressed their opinion that the websites listed in the search results would contain accurate and unbiased information fluctuated between 18 and 25 percent. During the most recent survey period, it was revealed that six percent of responding individuals who had ever used search engines reported that they did not think of accuracy or unbiased information and rather used the sites they liked the look of.
