According to a survey conducted from May to June 2021 in Japan, close to 72 percent of the respondents stated that they googled something when they wanted to have accurate information, whereas only 11.4 percent used social media hashtags in this case. While the share of people who googled things was higher in almost all of the surveyed situations, looking up information via hashtags on social networking services was more common when people wanted to connect with others who have a similar interest as they do.
Search behavior differences between using Google and social media hashtags in Japan as of June 2021
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Search behavior differences between using Google and social media hashtags in Japan as of June 2021
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Survey question: "What difference in use do you make in the case of 'googling' (using Google, etc., to search for something) and in the case of 'tagging' (using a hashtag on social networking services to search for something)?"
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Neo Marketing. (June 16, 2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search behavior differences between using Google and social media hashtags in Japan as of June 2021." Chart. June 16, 2021. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. (2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search Behavior Differences between Using Google and Social Media Hashtags in Japan as of June 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing, Search behavior differences between using Google and social media hashtags in Japan as of June 2021 Statista, https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/ (last visited April 18, 2025)
Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph], Neo Marketing, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
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