This statistic gives information on the percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries. In 2012, 19 percent of digital shoppers in the United States declared themselves to be rational online shoppers.
Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries
People who have used technology during shopping processes
Method of interview
Online survey
Supplementary notes
Rational Online Shoppers are relatively confident online shoppers buying mostly fashion products and electronics. Overall, they are the second most active online shopper segment. The Internet is their preferred channel throughout
the shopping journey but they have little interest in using social media and mobile apps for shopping.
The source does not provide exact information regarding the date of the survey or age of respondents. The findings are based on 16,000 interviews with people who have used technology during the shopping process across 16 countries, representing developing as well as mature markets: Australia, Brazil, Canada, China, Finland, France, Germany, India, Italy, Mexico, Russia, Spain, Sweden, Turkey, the United Kingdom and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capgemini. (July 10, 2012). Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/
Capgemini. "Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries." Chart. July 10, 2012. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/
Capgemini. (2012). Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/
Capgemini. "Percentage of Digital Shoppers Who Consider Themselves Rational Online Shoppers in 2012, by Selected Countries." Statista, Statista Inc., 10 Jul 2012, https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/
Capgemini, Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries Statista, https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/ (last visited November 23, 2024)
Percentage of digital shoppers who consider themselves rational online shoppers in 2012, by selected countries [Graph], Capgemini, July 10, 2012. [Online]. Available: https://www.statista.com/statistics/280380/digital-shoppers-who-consider-themselves-rational-online-shoppers-by-country/
