Demand for online purchase of luxury goods in China 2011-2012

To what extent are you interested in purchasing luxury goods on the internet?

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Sources

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Release date

January 2013

Region

China

Survey time period

2011 and mid 2012

Number of respondents

n =1,200

Age group

20-45 years

Special properties

among Chinese middle class consumers

Supplementary notes

According to the source, the survey focused on spending patterns for luxury brands among Chinese middle class consumers.
Methodology for 2011 unavailable.

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Market overview

6

Leading luxury brands

8

Luxury department stores

8

Brand popularity among consumers

8

Brand benchmarks

5

Further related statistics

9
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