The statistic compares the average brand value of North American sports leagues in 2013. The average brand value of teams of the National Football League was at 285.4 million U.S. dollars.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Average total brand value of teams in major North American sports leagues in 2013
(in million U.S. dollars)
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Brand Finance. (February 28, 2013). Average total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
Brand Finance. "Average total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars)." Chart. February 28, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
Brand Finance. (2013). Average total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
Brand Finance. "Average Total Brand Value of Teams in Major North American Sports Leagues in 2013 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Feb 2013, https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
Brand Finance, Average total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) Statista, https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/ (last visited December 21, 2024)
Average total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) [Graph], Brand Finance, February 28, 2013. [Online]. Available: https://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
