The statistic compares the total brand value of North American sports leagues in 2013. All teams of the National Football League had a combined brand value of 9.1 billion U.S. dollars.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Combined total brand value of teams in major North American sports leagues in 2013
(in million U.S. dollars)
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Brand Finance. (February 28, 2013). Combined total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
Brand Finance. "Combined total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars)." Chart. February 28, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
Brand Finance. (2013). Combined total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
Brand Finance. "Combined Total Brand Value of Teams in Major North American Sports Leagues in 2013 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Feb 2013, https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
Brand Finance, Combined total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) Statista, https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/ (last visited December 21, 2024)
Combined total brand value of teams in major North American sports leagues in 2013 (in million U.S. dollars) [Graph], Brand Finance, February 28, 2013. [Online]. Available: https://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
