Furniture and home furnishings sales represent around 9.27 percent of total U.S. e-retail sales, according to 2022 estimates. This segment is expected to see its share gradually reduced until 2028, when it could account for less than seven percent of total retail e-commerce sales in the United States.
The growing online presence of brick-and-mortar retail chains such as Target, the global expansion of multi-channel lifestyle brands like Anthropologie, as well as the U.S. subsidiaries of international retailers like Otto Group-owned Crate and Barrel, are all factors in the trajectory of online furniture sales. Global competitors such as IKEA complete the picture.
The increasing prevalence of online shopping as well as online flash sales, special offers, extensive product selection, and home delivery, particularly during the COVID-19 pandemic, are important influences that determine consumers' willingness to buy large furniture items online. Social media sites like Pinterest or lifestyle blogs also offer more exposure to interior design topics, prompting consumers to take a keen interest in DIY projects or redecorating. The strong online presence of contemporary tastemakers and trendsetters also impact and influence retail e-commerce sales.
Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028
Data provided by Statista Market Outlooks are estimates
The eCommerce market segment Furniture & Homeware includes the online sale of furniture, kitchen and household goods such as kitchen and bathroom accessories, textile furnishings, lamps, decoration, candles, pottery and china. Electronic household appliances are not included in this market segment. Important providers in this market segment are the online shops wayfair.com or ikea.com. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (February 29, 2024). Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/
Statista. "Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028." Chart. February 29, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/
Statista. (2024). Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/
Statista. "Furniture and Homeware Sales as Percentage of Total Retail E-commerce Sales in The United States from 2017 to 2028." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/
Statista, Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028 Statista, https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/ (last visited August 24, 2024)
Furniture and homeware sales as percentage of total retail e-commerce sales in the United States from 2017 to 2028 [Graph], Statista, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/278896/us-furniture-and-home-furnishings-retail-e-commerce-sales-share/