Programmatic display ad spending in the U.S. 2018-2024

In 2022, advertisers in the United States were projected to spend more than 127 billion U.S. dollars on programmatic digital display advertising. By 2024, expenditures are expected to increase to over 168 billion U.S. dollars.

Programmatic digital video ads

A programmatic advertising platform is used to identify online users and consumers quickly and effectively. Such a platform gives buyers and sellers more information to form strategies around. Expenditures on programmatically traded digital video ads in the United States have also been growing steadily over the past few years, with spending on this type of advertising being projected to reach around 40 billion U.S. dollars in 2021.

Digital ad fraud

Digital advertising fraud is expected to increase significantly over the coming years. Between 2018 and 2022, costs relating to digital ad fraud were projected to double, reaching roughly 81 billion U.S. dollars worldwide by the end of 2022. In the second quarter of 2019, about 39 percent of ad impressions served programmatically in India were fraudulent, making it the country with the highest ad fraud rate in the world during that period. During the same quarter, the United States had an ad fraud rate of 19 percent.