Time spent with media in the U.S. 2019-2026
Americans are spending more time than ever consuming media, with projections indicating a continued upward trend. In 2023, the average daily time spent with major media formats, including television, newspapers, magazines, radio, and digital platforms, reached 12 hours and 31 minutes. This figure is expected to surpass 13 hours and 40 minutes by 2026, highlighting the growing role of media in daily life.
Digital media dominates consumption
The increase in overall media consumption is largely driven by digital platforms. By 2025, U.S. consumers are anticipated to spend nearly eight hours per day with digital media alone. This shift towards digital formats was accelerated by the COVID-19 pandemic, which led to a sharp increase in the usage of streaming services and e- books. Today the digital media thrives because of mobile internet and smart TVs, and it is likely to continue on this path as consumers are still looking for ease of access and on-the-go experiences.
Generational differences in media habits
While television remains the primary device among the general population, younger demographics show different media device preferences. A March 2024 study revealed that 33 percent of adults in the United States used mainly the TV for entertainment purposes. However, for those aged 18 to 34, smartphones were the primary device of choice. This generational divide in media consumption habits underscores the evolving landscape of entertainment and the growing importance of mobile devices in capturing younger audiences.
