This statistic shows the impact of mobile advertising on smartphone owners' shopping behavior in the third quarter of 2011. During that period of time, four percent of U.S. smartphone owners purchased goods directly from their connected device after seeing a mobile ad.
Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011
Characteristic
US
Italy
Germany
UK
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Nielsen. (March 1, 2012). Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. "Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011." Chart. March 1, 2012. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. (2012). Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. "Reactions of Smartphone Owners in Selected Countries to Seeing a Mobile Ad on Their Device in 2011." Statista, Statista Inc., 1 Mar 2012, https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen, Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 Statista, https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/ (last visited August 24, 2024)
Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 [Graph], Nielsen, March 1, 2012. [Online]. Available: https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/