Social network users in selected countries in 2023 and 2029

China was home to over one billion social media users in 2023, making it the country with the largest audience. It is expected that by 2029, the number of social media users in the country will exceed 1.2 billion. However, within the next few years, India is expected to become the largest social media audience, reaching 1.3 billion by 2029. Nigeria's online networking audience is expected to grow from 47 million in 2023 to 114 million by 2029, an increase of over 142 percent.