Social network users in selected countries in 2025 and 2030

Published by
Stacy Jo Dixon,
May 19, 2025

China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

Number of social network users in selected countries in 2025 and 2030 (in millions)

Characteristic20252030*
China 1,185.78 1,361.94
India 874.45 1,127.08
United States 312.99 328.91
Indonesia 203.35 235.58
Brazil 160.06 181.39
Russia 132.21 138.3
Pakistan 130.3 262.83
Philippines 114.62 123.88
Mexico 114.28 127.56
Japan 103.65 107.84
Vietnam 91.05 99.75
Nigeria 85.95 103.47
Egypt 83.81 98.74
Showing entries 1 to 13 (20 entries in total)
Created with Highcharts 7.2.2Social network users in millions1,361.941,361.941,127.081,127.08328.91328.91235.58235.58181.39181.39138.3138.3262.83262.83123.88123.88127.56127.56107.84107.8499.7599.75103.47103.4798.7498.74143.38143.3884.484.471.9671.9668.1668.1671.4271.4261.7161.7158.9658.961,185.781,185.78874.45874.45312.99312.99203.35203.35160.06160.06132.21132.21130.3130.3114.62114.62114.28114.28103.65103.6591.0591.0585.9585.9583.8183.8182.1682.1678.2178.2169.2769.2767.9567.9562.8262.8258.0158.0155.1555.1520252030*ChinaIndiaUnited StatesIndonesiaBrazilRussiaPakistanPhilippinesMexicoJapanVietnamNigeriaEgyptBangladeshTurkeyGermanyThailandIranUnited KingdomFrance
01002003004005006007008009001,0001,1001,2001,3001,4001,500

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Release date

May 2025

Region

Worldwide

Survey time period

2025

Special properties

internet users who use a social network site at least once a month

Supplementary notes

* Forecast
China data excludes Hong Kong
Internet users who use a social network site via any device at least once per month.

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