During a global, 2021 survey carried out among marketers, it was found that the net share of marketers planning to increase their online video advertising budgets in 2022 stood at 76 percent. Second fastest-growing type of ad content would be content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.
Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022
Characteristic
Change in 2021
Anticipated in 2022
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Supplementary notes
Original questions: "How has your allocation of budget and/or resources for the following channels for 2021 changed (compared to 2020)?" and "How do you expect allocation of your budget and/or resource to change, in 2022?" The source provides the following information: "Figures shown are the different between the share of marketers saying investment will increase versus saying it will decrease." Methodology was retrieved from here.
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Campaign Asia. (November 17, 2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022." Chart. November 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. (2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net Share of Marketers Increasing Their Advertising Budget on Selected Digital Advertising Formats Worldwide in 2021 and 2022." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia, Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/ (last visited August 24, 2024)
Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 [Graph], Campaign Asia, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
