During a 2022 survey carried out among business-to-business (B2B) buyers from across the globe, 82 percent of respondents believed that it was appropriate for marketers to collect brand purchase history of their clients. ore than a half believed said it was okay to collect information on clients' important life events.
Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022
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Gartner. (April 21, 2022). Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/
Gartner. "Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022." Chart. April 21, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/
Gartner. (2022). Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/
Gartner. "Types of Data Business-to-business (B2b) Buyers Believed Were Appropriate for Marketers to Collect Worldwide as of April 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/
Gartner, Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022 Statista, https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/ (last visited December 22, 2024)
Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022 [Graph], Gartner, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/278209/types-of-data-use-marketing-worldwide/
