Influence of tweets on TV ratings in the U.S. 2013, by program

Published by Statista Research Department, Aug 6, 2013
This statistic shows the results of a survey investigating the causal relationship between Twitter use and TV ratings. Through the study it was found that tweets related to a certain show did indeed result in an impact on TV ratings. A clear impact was found in 28 percent of sports related TV programs measured for the study. For comedy shows, the rate of influence of Twitter on TV ratings was 37 percent.

Share of episodes where Twitter activity led to increased TV ratings in the United States in 2013, by program type

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Source

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Release date

August 2013

Region

United States

Survey time period

2013

Number of respondents

n = 221

Special properties

Broadcast primetime program episodes

Supplementary notes

* To obtain the data Nielsen conducted a minute-to-minute analysis of live TV rating trends and tweets for 221 broadcast primetime program episodes.

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