The graph shows reasons US consumers named for listening to AM and FM radio in January and February 2016. It was found that 41 percent of respondents listened to radio because they want to be informed about what's going on in the news.
Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016
Characteristic
Share of respondents
I want to hear my favorite songs/artists
64.1%
I like particular DJs, shows, or hosts
57.8%
I like to work with the radio on
54.9%
I'm just in the habit of listening
50.5%
I want to be informed about what's going on in the news
41%
I want to get in a better mood
39.9%
I want to know what's going on here in town
36.3%
I want to be informed if there's an emergency of some kind
33.1%
I want to escape from the pressures of everyday life
32.9%
I want to discover new music/new artists
32.8%
I enjoy listening to talk shows
32.2%
Weather information
28.5%
I like being surprised by the music that's coming up next
28%
Traffic information
24.6%
I like it when stations get involved with charitable and community events
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MarketingCharts. (April 28, 2016). Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/
MarketingCharts. "Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016." Chart. April 28, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/
MarketingCharts. (2016). Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/
MarketingCharts. "Reasons for Listening to Am/Fm Radio in The U.S. and Canada as of 2016." Statista, Statista Inc., 28 Apr 2016, https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/
MarketingCharts, Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016 Statista, https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/ (last visited December 22, 2024)
Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016 [Graph], MarketingCharts, April 28, 2016. [Online]. Available: https://www.statista.com/statistics/277103/streaming-radio-reasons-for-listening-in-the-us/
