TV advertising spend in Chile 2019-2023, by type

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, TV advertising spending in Chile decreased by almost six percent to less than 281 billion Chilean pesos. Free TV accounted for about 240 billion pesos, while pay TV's ad expenditure stood below 41 billion pesos. Both types of ad revenues declined, but pay TV experienced a sharper decrease in ad spend in Chile: nearly 18 percent.

TV advertising spending in Chile from 2019 to 2023, by type (in billion Chilean pesos)

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Release date

January 2024

Region

Chile

Survey time period

2019 to 2023

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Data preceding 2021 was retrieved from earlier releases.
Numbers have been rounded.

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