This statistic shows the percentage of U.S. smartphone users who utilize mobile shopping from 2013 to 2018. In 2013, 75 percent of smartphone users were reported to browse, research and compare products on their mobile devices.
Smartphone shopper penetration in the United States from 2013 to 2018
Characteristic
Share of smartphone users
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*Forecast Mobile device users who have used their mobile device to browse, research or compare products via web browser or mobile app during the calendar year, but have not necessarily made a purchase.
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eMarketer. (September 18, 2014). Smartphone shopper penetration in the United States from 2013 to 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/
eMarketer. "Smartphone shopper penetration in the United States from 2013 to 2018." Chart. September 18, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/
eMarketer. (2014). Smartphone shopper penetration in the United States from 2013 to 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/
eMarketer. "Smartphone Shopper Penetration in The United States from 2013 to 2018." Statista, Statista Inc., 18 Sep 2014, https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/
eMarketer, Smartphone shopper penetration in the United States from 2013 to 2018 Statista, https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/ (last visited August 25, 2024)
Smartphone shopper penetration in the United States from 2013 to 2018 [Graph], eMarketer, September 18, 2014. [Online]. Available: https://www.statista.com/statistics/276886/percentage-of-us-smartphone-users-who-use-mobile-shopping/