According to data provided by PPRO, the leading e-commerce segment in Japan were daily necessities like food and personal care products in 2022. Foods and personal care made up 27 percent e-commerce transactions, with fashion following behind with 20 percent.
Market share of leading e-commerce segments in Japan as of 2022
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PPRO. (April 18, 2022). Market share of leading e-commerce segments in Japan as of 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. "Market share of leading e-commerce segments in Japan as of 2022." Chart. April 18, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. (2022). Market share of leading e-commerce segments in Japan as of 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. "Market Share of Leading E-commerce Segments in Japan as of 2022." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO, Market share of leading e-commerce segments in Japan as of 2022 Statista, https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/ (last visited December 21, 2024)
Market share of leading e-commerce segments in Japan as of 2022 [Graph], PPRO, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
