In 2020, online advertising's share in total advertising spending in the Netherlands was estimated at 55.7 percent, making it the most invested-in medium in the Benelux country. Second strongest was TV with 22.1 percent.
Distribution of advertising expenditure in the Netherlands in 2020, by medium
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WPP, & Kantar. (December 1, 2020). Distribution of advertising expenditure in the Netherlands in 2020, by medium [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/
WPP, und Kantar. "Distribution of advertising expenditure in the Netherlands in 2020, by medium." Chart. December 1, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/
WPP, Kantar. (2020). Distribution of advertising expenditure in the Netherlands in 2020, by medium. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/
WPP, and Kantar. "Distribution of Advertising Expenditure in The Netherlands in 2020, by Medium." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/
WPP & Kantar, Distribution of advertising expenditure in the Netherlands in 2020, by medium Statista, https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/ (last visited August 24, 2024)
Distribution of advertising expenditure in the Netherlands in 2020, by medium [Graph], WPP, & Kantar, December 1, 2020. [Online]. Available: https://www.statista.com/statistics/276759/percentage-breakdown-of-advertising-expenditure-in-the-netherlands-by-medium/