Among the presented media, online audio and podcasts were projected to be the most under-invested media in Italy in 2022. They are expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for linear TV.
Difference between advertising spending and time spent with selected media in Italy in 2022
(index score)
A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.
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Statista. (October 15, 2021). Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
Statista. "Difference between advertising spending and time spent with selected media in Italy in 2022 (index score)." Chart. October 15, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
Statista. (2021). Difference between advertising spending and time spent with selected media in Italy in 2022 (index score). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
Statista. "Difference between Advertising Spending and Time Spent with Selected Media in Italy in 2022 (Index Score)." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
Statista, Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) Statista, https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/ (last visited December 23, 2024)
Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) [Graph], Statista, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
