Distribution of ad spend in Germany 2023, by medium

Published by Statista Research Department, Feb 8, 2024
In 2022, TV was the largest ad medium in Germany, receiving 46.1 percent of total advertising spending. Newspapers and internet followed, with 13.7 percent and 12.1 percent, respectively.

Distribution of advertising spending in Germany in 2023, by medium

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Sources

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Release date

January 2024

Region

Germany

Survey time period

2023

Supplementary notes

* Desktop and mobile.
** Consumer and trade magazines.
*** Poster, ambient media, non-digital retail media, and transport media.
Some of the figures calculated by Statista based on data provided by the source.

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further related statistics

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Topics

TV advertising in GermanyDigital advertising in GermanyTV advertising worldwideAdvertising in GermanyMobile advertising in Germany
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