Among the presented media, podcasts are projected to be the most under-invested media in the United Kingdom in 2022. It is expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for social media.
Difference between advertising spending and time spent with selected media in the United Kingdom in 2022
(index score)
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A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.
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Statista. (October 15, 2021). Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/
Statista. "Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score)." Chart. October 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/
Statista. (2021). Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/
Statista. "Difference between Advertising Spending and Time Spent with Selected Media in The United Kingdom in 2022 (Index Score)." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/
Statista, Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score) Statista, https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/ (last visited July 22, 2024)
Difference between advertising spending and time spent with selected media in the United Kingdom in 2022 (index score) [Graph], Statista, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/276747/percentage-breakdown-of-advertising-expenditure-in-the-uk-by-medium/