In 2021, Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent held six percent of advertising spending worldwide. In 2030, the market share is expected to reach 10 percent.
Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030
Characteristic
Spending in billion U.S. dollars
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WARC. (May 5, 2024). Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. "Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030." Chart. May 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. (2024). Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. "Market Share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in Advertising Spending Worldwide from 2014 to 2030." Statista, Statista Inc., 5 May 2024, https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC, Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 Statista, https://www.statista.com/statistics/276655/global-advertising-revenue/ (last visited July 22, 2024)
Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 [Graph], WARC, May 5, 2024. [Online]. Available: https://www.statista.com/statistics/276655/global-advertising-revenue/