J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowExpected change in selected traditional media budgets worldwide 2024
During a survey published in November 2023, over one-third – or around 34 percent – of responding global brand leadership reported plans to increase their spending on out-of-home (OOH) advertising in the following year. For radio, that share stood at 15 percent. Meanwhile, 64 and 56 percent of respondents said they planned to reduce investments in print ads and linear TV commercials, respectively.
