Expected change in selected traditional media budgets worldwide 2025

Published by
J. G. Navarro,
Dec 10, 2024

During a survey published in October 2023, over one-third – or around 34 percent – of responding global brand leadership reported plans to increase their spending on out-of-home (OOH) advertising in the following year. For radio, that share stood at 17 percent. Meanwhile, 60 and 50 percent of respondents said they planned to reduce investments in print ads and linear TV commercials, respectively.

Expected change in selected traditional media budgets worldwide in 2025

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Sources

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Release date

October 2024

Region

Worldwide

Survey time period

as of October 25, 2024

Number of respondents

134 respondents

Special properties

among leaders of global brands responsible for more than 66 billion U.S. dollars in annual ad spend

Supplementary notes

The source does not specify the survey type or date.

Percentage points falling behind 100 are probably due to rounding.

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Statistics on " Advertising worldwide "

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

Further related statistics

3

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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