In the first quarter of 2024, Apple iPad shipments amounted to almost ten million units, a decrease from the previous quarter. Apple has consistently shipped the most tablets, although more recently other companies have been steadily and significantly increasing their shipment numbers.
Tablet market
The iPad, the first touch screen tablet, was released by Apple in 2010. Since its launch, the device has dramatically changed the global tablet market in terms of technology and consumer expectations. The iPad and a host of other devices from an array of vendors contribute toward a global tablet market that is expected to be worth around 55 billion U.S. dollars in 2024.
iPad as the market leader
The iPad aimed to fill a gap between smartphones and laptop computers, offering another mobile device option for consumers. The iPad is closely related to Appleās iPhone and iPod Touch, using the same operating system and multi-touch user interface. After introducing the iPad, competitors rushed into the market with their own tablets. Apple saw its global market share decrease from about 60 percent at the beginning of 2011 to around 30 percent a decade later.
Tablet vendor shipments worldwide from 2011 to 2024, by quarter
(in millions)
Characteristic
Apple
Samsung
Lenovo
Amazon
Huawei
Asus
LG Electronics
Barnes & Noble
RCA
Acer Group
Xiaomi
Others
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IHS, & iSuppli, & IDC. (May 3, 2024). Tablet vendor shipments worldwide from 2011 to 2024, by quarter (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/
IHS, und iSuppli, und IDC. "Tablet vendor shipments worldwide from 2011 to 2024, by quarter (in millions)." Chart. May 3, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/
IHS, iSuppli, IDC. (2024). Tablet vendor shipments worldwide from 2011 to 2024, by quarter (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/
IHS, and iSuppli, and IDC. "Tablet Vendor Shipments Worldwide from 2011 to 2024, by Quarter (in Millions)." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/
IHS & iSuppli & IDC, Tablet vendor shipments worldwide from 2011 to 2024, by quarter (in millions) Statista, https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/ (last visited July 22, 2024)
Tablet vendor shipments worldwide from 2011 to 2024, by quarter (in millions) [Graph], IHS, & iSuppli, & IDC, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/276651/global-media-tablet-shipments-since-3rd-quarter-2011-by-vendor/