Number of apps available in leading app stores 2024

As of August 2024, Android users were able to choose between 2.3 million apps, making Google Play the app store with the biggest number of available apps.  The Apple App Store was the second-largest app store with roughly two million available apps for iOS. Whereas the exact number of apps may fluctuate as Apple and Google regularly remove low-quality content from their app stores, the number of apps has been increasing over the years.

Average app price

Applications generate revenue in several different ways, such as charging users a price for the download of an app, charging for access to premium features of an otherwise free app or simply selling ad space. As of January 2024, the average price of an app in the App Store amounts to 0.73 U.S. dollars per app.

Google Play may have the bigger number of apps available for download, but the Apple App Store is doing a better job at monetizing its mobile content. In the third quarter of 2022, global consumer spending on mobile apps via the Apple App Store amounted to 21.2 billion U.S. dollars, absolutely crushing the still impressive 10.4 billion U.S. dollars of the Google Play platform. 

Other app stores

Whereas Apple and Google dominate the conversation regarding downloads and spending, there as a few other players with various degrees of market success and relevance. The Amazon Appstore offers approximately 526,00 Android apps to worldwide audiences. The most popular app categories in the Amazon Appstore are gaming, education, and utilities apps. There are also several third-party Android app stores in China, including the  Tencent Appstore with over 63,000 published mobile apps available to users in the market