This statistic ranks drivers of brand loyalty among consumers in the United Kingdom (UK) in 2013. Of respondents, 52 percent rated consistently good quality of products or services as a driver of loyalty.
How important are the following conditions in influencing you to be loyal to a brand or company?*
* Original survey question: "Thinking of what you have just rated as the most loyal behaviour for a consumer in the previous question, how important are the following conditions in influencing you to perform that behaviour towards a brand/company? Please use a scale from 1 to 25 where 1 means “not at all important” and 25 means “very important”. (25-point scale) (top 5 boxes) The source provides no information regarding the age of participants. Multiple answers were possible.
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Epsilon. (May 21, 2013). How important are the following conditions in influencing you to be loyal to a brand or company?* [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/
Epsilon. "How important are the following conditions in influencing you to be loyal to a brand or company?*." Chart. May 21, 2013. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/
Epsilon. (2013). How important are the following conditions in influencing you to be loyal to a brand or company?*. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/
Epsilon. "How Important Are The following Conditions in Influencing You to Be Loyal to a Brand or Company?*." Statista, Statista Inc., 21 May 2013, https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/
Epsilon, How important are the following conditions in influencing you to be loyal to a brand or company?* Statista, https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/ (last visited November 04, 2024)
How important are the following conditions in influencing you to be loyal to a brand or company?* [Graph], Epsilon, May 21, 2013. [Online]. Available: https://www.statista.com/statistics/276472/drivers-for-consumer-brand-loyalty-in-the-united-kingdom-uk/
