In 2021, retail was forecast to be the industry with highest digital advertising spending in the United Kingdom. Its digital ad spend was projected to amount to 3.33 billion British pounds. Consumer packaged goods (CPG) and consumer products ranked second, with a spend of 2.22 billion. Total digital ad expenditure in the UK in 2021 was expected to amount to billion 17.34 billion pounds.
Digital advertising spending in the United Kingdom (UK) in 2021, by industry
(in billion GBP)
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms.
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eMarketer. (November 15, 2020). Digital advertising spending in the United Kingdom (UK) in 2021, by industry (in billion GBP) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/
eMarketer. "Digital advertising spending in the United Kingdom (UK) in 2021, by industry (in billion GBP)." Chart. November 15, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/
eMarketer. (2020). Digital advertising spending in the United Kingdom (UK) in 2021, by industry (in billion GBP). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/
eMarketer. "Digital Advertising Spending in The United Kingdom (Uk) in 2021, by Industry (in Billion Gbp)." Statista, Statista Inc., 15 Nov 2020, https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/
eMarketer, Digital advertising spending in the United Kingdom (UK) in 2021, by industry (in billion GBP) Statista, https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/ (last visited November 23, 2024)
Digital advertising spending in the United Kingdom (UK) in 2021, by industry (in billion GBP) [Graph], eMarketer, November 15, 2020. [Online]. Available: https://www.statista.com/statistics/276455/online-advertising-spending-in-the-united-kingdom/
