This statistic shows the reasons for U.S. customers to unlike brands on Facebook in 2011. 26 percent of unsubscribers said they only signed up for a one-time offer.
Reasons U.S. customers "unlike" brands on Facebook in 2011
Characteristic
Share of respondents
The company posted too frequently
44%
My wall was becoming too crowded with marketing posts and I needed to get rid of some of them
43%
The content became repetitive or boring over time
38%
I only “liked” the company to take advantage of a one-time offer
26%
They didn’t offer enough deals
24%
Their posts were too promotional
24%
The content wasn’t relevant to me from the start
19%
The company’s posts were too chit-chatty— not focused on real value
17%
I prefer to seek out information instead of having companies push it to me
14%
My circumstances changed (i.e., moved, married, changed job, etc.)
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ExactTarget. (February 8, 2011). Reasons U.S. customers "unlike" brands on Facebook in 2011 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/
ExactTarget. "Reasons U.S. customers "unlike" brands on Facebook in 2011." Chart. February 8, 2011. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/
ExactTarget. (2011). Reasons U.S. customers "unlike" brands on Facebook in 2011. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/
ExactTarget. "Reasons U.S. Customers "Unlike" Brands on Facebook in 2011." Statista, Statista Inc., 8 Feb 2011, https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/
ExactTarget, Reasons U.S. customers "unlike" brands on Facebook in 2011 Statista, https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/ (last visited January 09, 2025)
Reasons U.S. customers "unlike" brands on Facebook in 2011 [Graph], ExactTarget, February 8, 2011. [Online]. Available: https://www.statista.com/statistics/276432/reasons-us-customers-unlike-brands-on-facebook/