Best-selling cars in the United States 2023

The Toyota RAV4 was the best-selling Sport utility vehicle in the United States, with some 434,900 vehicles sold until December 2023. Toyota was the also leading brand for passenger cars during this period, with the Toyota Camry recording around 290,650 sales.

Customer preferences

The total number of autos sold in the United States seems to have reached a plateau in 2018. The recent decline in the number of new cars sold in the United States can be indicative of shifting consumer interests towards light trucks, as well as of the impact of the price inflation and supply chain disruptions on new vehicle demand. Some 3.1 million autos and 12.4 million light trucks were sold in the United States in 2022. The Toyota Camry, the best-selling car in the United States, accounted for one in seven vehicles sold under the Toyota brand in the United States in 2019: Toyota's annual U.S. sales tally came to around 1.9 million units four years later.

About the U.S. auto industry

The U.S. automotive industry is unique in a way that much of the U.S. population relies on motor vehicles as a primary mode of transportation. Government subsidies and taxes make the automotive industry in the U.S. much more accessible than in other markets. General Motors is the largest manufacturer in the United States.