In 2023, LVMH was the most valuable European corporate brand, with a brand value of approximately 135.6 billion euros. Nestle and ABInBev followed with 49.5 and 39.1 billion euros, respectively.
The global European giant: LVMH
LVMH (Moët Hennessy Louis Vuitton) is a Paris-based multinational luxury goods conglomerate, which was formed by the merger between the luxury fashion brand Louis Vuitton and the high-end drinks’ brands Moët and Hennessy in 1987. The group boasts numerous exclusive brands across industries including wine and spirits, fashion, jewelry, cosmetics, and perfumes to name a few. As of 2023, LVMH ranked among the largest companies in the world by market capitalization. Furthermore, the owner of the luxury goods producer, Bernard Arnault, and his family ranked among the world's leading billionaires based on net worth.
Brand value concept
Brand value is a term used by marketers to explain the worth of a brand. Strong brands enhance the performance of businesses. In 2024, the tech giant Steve Jobs’ Apple was the most valuable brand worldwide. The tech company had an estimated brand value of approximately 516.6 billion dollars.
Leading European corporate brands in 2023, by brand value
(in billion euros)
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European Brand Institute. (October 11, 2023). Leading European corporate brands in 2023, by brand value (in billion euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/
European Brand Institute. "Leading European corporate brands in 2023, by brand value (in billion euros)." Chart. October 11, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/
European Brand Institute. (2023). Leading European corporate brands in 2023, by brand value (in billion euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/
European Brand Institute. "Leading European Corporate Brands in 2023, by Brand Value (in Billion Euros)." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/
European Brand Institute, Leading European corporate brands in 2023, by brand value (in billion euros) Statista, https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/ (last visited November 21, 2024)
Leading European corporate brands in 2023, by brand value (in billion euros) [Graph], European Brand Institute, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/276229/most-valuable-corporations-in-europe/