According to a survey conducted in selected countries in Latin America between January and December 2019, out-of-home media reached 98.1 percent of Colombian respondents. Outdoor media reached 88 percent of Brazilians in that same time period.
Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019
Characteristic
Penetration rate
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Grupo de Mídia São Paulo. (September 12, 2021). Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019." Chart. September 12, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. (2021). Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Weekly Out-of-home (Ooh) Media Reach in Selected Countries in Latin America in 2019." Statista, Statista Inc., 12 Sep 2021, https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo, Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019 Statista, https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/ (last visited July 22, 2024)
Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2019 [Graph], Grupo de Mídia São Paulo, September 12, 2021. [Online]. Available: https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/