Magazines penetration in Latin America 2019, by country

Published by
A. Guttmann,
Jan 5, 2023
During a 2019 survey, 21.6 percent of respondents in Mexico said they read magazines. In Chile and Argentina, the share of magazine readers stood below five percent. That year, Peru had the highest newspaper penetration rate within Latin America, at over 64 percent.

Magazine reach in selected countries in Latin America in 2019

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Sources

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Release date

September 2021

Region

LAC

Survey time period

January to December 2019

Number of respondents

69,429*

Special properties

Survey conducted in major cities in each country

Supplementary notes

* Number of respondents per country:
Argentina = 10,114
Brazil = 23,808
Chile = 3,527
Colombia = 6,643
Ecuador = 9,000
Mexico = 12,337
Peru = 4,000

** Brazil was the only country where respondents were asked if they had read magazines during the 30 days prior to the survey. In all other countries surveyed, respondents were asked if they had read magazines "recently" before the survey.

The source does not specify the type of the survey nor the age of the respondents.

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Magazine IndustryBook market in the U.S.Newspaper industry in the U.S.Book formats in the U.S.Print media industry in the U.S.
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