Radio reach in Latin America 2019, by country

Published by
A. Guttmann,
Jan 5, 2023
In 2019, around 63.7 percent of people interviewed in Colombia said they listened to the radio. In Mexico, radio reach stood below 30 percent. In May 2021, Prisa Radio had the highest average number of active sessions among digital radio brands in Latin America.

Radio reach in selected countries in Latin America in 2019

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Sources

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Release date

September 2021

Region

LAC

Survey time period

January to December 2019

Number of respondents

69,429*

Special properties

survey conducted in major markets within each country

Supplementary notes

* Number of respondents per country:
Argentina = 10,114
Brazil = 23,808
Chile = 3,527
Colombia = 6,643
Ecuador = 9,000
Mexico = 12,337
Peru = 4,000

** Brazil was the only country where respondents were asked if they had listened to the radio during the 30 days prior to the survey. In all other countries surveyed, respondents were asked if they had listened to the radio on the day before the survey.

The source does not specify the type of the survey nor the age of the respondents.

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