Mobile advertising expenditure in India was recorded at over 160 billion Indian rupees in the year 2021. A massive leap from 2019, this accounted for 75 percent of the overall digital media spending that year. Additionally, digital ads accounted for 34 percent of the overall advertising spends made in the country in 2021.
Value of spending in mobile advertising across India from financial year 2019 to 2021
(in billion Indian rupees)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. "Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees)." Chart. January 31, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. (2022). Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. "Value of Spending in Mobile Advertising across India from Financial Year 2019 to 2021 (in Billion Indian Rupees)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network, Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) Statista, https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/ (last visited December 26, 2024)
Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
