Using Facebook Messenger was the most popular Facebook activity among U.S. users. During the March 2020 survey, over half of respondents stated that they had sent a message via Messenger in the past month. A further 45 percent of respondents indicated that they had browsed their feed for posts from their Facebook friends or accounts they were following.
Most popular Facebook activities in the United States as of March 2020
Characteristic
Share of respondents
Send a message on Facebook Messenger
51%
Browse your feed for posts from your Facebook friends or accounts you follow
45%
Post a photo, written status update or video to your feed
37%
Watch a video in your feed
37%
Visit/use a Facebook group you are part of
34%
Watch other people's Facebook Stories
34%
Click or tap on an ad on Facebook
24%
Watch a video on Facebook Watch
23%
Shop or buy things from Facebook Marketplace
16%
Post to my Facebook Story
15%
Swipe up on a Facebook Story
14%
Make a purchase after clicking or tapping on a Facebook ad
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eMarketer. (May 6, 2020). Most popular Facebook activities in the United States as of March 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/275788/share-of-facebook-user-activities/
eMarketer. "Most popular Facebook activities in the United States as of March 2020." Chart. May 6, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/275788/share-of-facebook-user-activities/
eMarketer. (2020). Most popular Facebook activities in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/275788/share-of-facebook-user-activities/
eMarketer. "Most Popular Facebook Activities in The United States as of March 2020." Statista, Statista Inc., 6 May 2020, https://www.statista.com/statistics/275788/share-of-facebook-user-activities/
eMarketer, Most popular Facebook activities in the United States as of March 2020 Statista, https://www.statista.com/statistics/275788/share-of-facebook-user-activities/ (last visited November 22, 2024)
Most popular Facebook activities in the United States as of March 2020 [Graph], eMarketer, May 6, 2020. [Online]. Available: https://www.statista.com/statistics/275788/share-of-facebook-user-activities/
