In 2024, consumers in the United States expected to spend a combined total of three and a half billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations namely about 3.8 billion U.S. dollars in total or just under 34 U.S. dollars per person.
Halloween participation
In 2024, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures.
Halloween plans
To honor the spooky season in 2023, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults are considering dressing up as Beetlejuice.
Planned annual Halloween expenditure in the United States in 2024, by item
(in billion U.S. dollars)
Characteristic
Planned expenditure in billion U.S. dollars
Costumes (including children's and pet's costumes)
3.8
Decorations
3.8
Candy
3.5
Greeting cards
0.5
012345
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National Retail Federation. (September 19, 2024). Planned annual Halloween expenditure in the United States in 2024, by item (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. "Planned annual Halloween expenditure in the United States in 2024, by item (in billion U.S. dollars)." Chart. September 19, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. (2024). Planned annual Halloween expenditure in the United States in 2024, by item (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. "Planned Annual Halloween Expenditure in The United States in 2024, by Item (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation, Planned annual Halloween expenditure in the United States in 2024, by item (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/ (last visited April 28, 2025)
Planned annual Halloween expenditure in the United States in 2024, by item (in billion U.S. dollars) [Graph], National Retail Federation, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
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