According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, respondents reported spending, on average, 12.5 percent of their employers' marketing budgets on paid digital advertising in 2022. Social media and paid traditional advertising followed with 11.5 and 9.5 percent, respectively.
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
Characteristic
Share of marketing budget
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Medical Marketing & Media. (April 2, 2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel." Chart. April 2, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. (2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of Healthcare Companies' Marketing Budgets in The United States in 2022, by Channel." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media, Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel Statista, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/ (last visited July 22, 2024)
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph], Medical Marketing & Media, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
