Change in marketing budgets of U.S. health care companies 2021

Published by
J. G. Navarro,
Jul 27, 2023
During a survey fielded in early 2021, 56.5 percent of pharma executives stated their 2020 marketing budget increased in comparison to the 2019 budget. The same was true for 47.8 percent of biotech companies.

Change in marketing budgets of health care companies in the United States as of February 2021, by company type

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Release date

March 2021

Region

United States

Survey time period

February 2021

Number of respondents

129 respondents

Special properties

among healthcare professionals

Method of interview

Online survey

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