Leading advertisers in the U.S. 2023, by advertising spending
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In 2023, Amazon topped the ranking of highest-spending advertisers in the United States again, having invested over 13 billion U.S. dollars in advertising that year. That was more than the second- (Comcast Corp.) and third-placed (Procter & Gamble) companies combined.
The battle for digital ad revenue share in the United States
Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2026, it is projected to exceed 17 percent.
Digital advertising leads the global ad market
Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2025, global ad spending will likely reach approximately 1.1 trillion dollars, up from 641 billion dollars in 2019. The most significant factor in this growth is the dominance of digital advertising. In 2024, online advertising accounted for over two-thirds of the total advertising spending in most regions worldwide – the only exception was Latin America.
