This statistic shows the main reasons for people to be a fan of a brand on Facebook. During a survey carried out among German consumers, 31 percent of respondents gave "to have more connection with a brand" as their motivation.
Reasons for people to be a fan of a brand on Facebook in Germany in 2011
Characteristic
Share of respondents
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defacto research & consulting. (September 7, 2011). Reasons for people to be a fan of a brand on Facebook in Germany in 2011 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/
defacto research & consulting. "Reasons for people to be a fan of a brand on Facebook in Germany in 2011." Chart. September 7, 2011. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/
defacto research & consulting. (2011). Reasons for people to be a fan of a brand on Facebook in Germany in 2011. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/
defacto research & consulting. "Reasons for People to Be a Fan of a Brand on Facebook in Germany in 2011." Statista, Statista Inc., 7 Sep 2011, https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/
defacto research & consulting, Reasons for people to be a fan of a brand on Facebook in Germany in 2011 Statista, https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/ (last visited July 23, 2024)
Reasons for people to be a fan of a brand on Facebook in Germany in 2011 [Graph], defacto research & consulting, September 7, 2011. [Online]. Available: https://www.statista.com/statistics/275344/reasons-to-be-a-fan-of-a-brand-on-facebook/