This statistic presents a forecast of the U.S. digital marketing spending from 2014 to 2019, broken down by segment. Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.
Digital marketing spending in the United States from 2014 to 2019, by segment
(in billion U.S. dollars)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Digital marketing spending in the United States from 2014 to 2019, by segment
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Forrester Research, & Business 2 Community. (November 12, 2015). Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/
Forrester Research, und Business 2 Community. "Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)." Chart. November 12, 2015. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/
Forrester Research, Business 2 Community. (2015). Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/
Forrester Research, and Business 2 Community. "Digital Marketing Spending in The United States from 2014 to 2019, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Nov 2015, https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/
Forrester Research & Business 2 Community, Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/ (last visited April 17, 2025)
Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars) [Graph], Forrester Research, & Business 2 Community, November 12, 2015. [Online]. Available: https://www.statista.com/statistics/275230/us-interactive-marketing-spending-growth-from-2011-to-2016-by-segment/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
