Olympic Movement organizations develop programs to create Olympic Games-related products, merchandise and souvenirs for consumers through licensing agreements that grant the use of Olympic marks, imagery, or themes to third party companies that market and manufacture the products. Olympic Games licensind programs are managed by the OCOGs under the direction of the IOC.
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IOC. (January 24, 2020). Number of licensees at the Olympic Winter Games from 1994 to 2018 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/
IOC. "Number of licensees at the Olympic Winter Games from 1994 to 2018." Chart. January 24, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/
IOC. (2020). Number of licensees at the Olympic Winter Games from 1994 to 2018. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/
IOC. "Number of Licensees at The Olympic Winter Games from 1994 to 2018." Statista, Statista Inc., 24 Jan 2020, https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/
IOC, Number of licensees at the Olympic Winter Games from 1994 to 2018 Statista, https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/ (last visited December 19, 2024)
Number of licensees at the Olympic Winter Games from 1994 to 2018 [Graph], IOC, January 24, 2020. [Online]. Available: https://www.statista.com/statistics/275222/number-of-licensees-at-the-olympic-winter-games/